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Darcy O'Sullivan
Co-Founder, Dugan and O'Sullivan
Darcy O'Sullivan is co-founder and director of Dugan and O'Sullivan, an independently owned strategic brand agency specialising in perception, positioning and customer experience. Born from the team's experience guiding businesses through brand transformation and strategic change, GAPPP was developed as a strategic brand perception tool designed to help businesses better understand the space between internal brand perception and external customer experience, identifying opportunities to strengthen clarity, consistency and long-term brand growth.